Striving for an excellent outcome is not a differentiator for businesses these days. It is table-stakes for most teams, groups or businesses seeking to provide an offering to the market.

Few organizations are promising a mediocre product or experience, so excellence becomes the bar. As such, a commitment to excellence tells us very little about an organization and what it does or offers. But how do you define excellence? It must be Provable, Distinctive, and Authentic